Audience Development 2022: The Futurecast Workshop

Wednesday, May 24, 2017 | 9:00 am - 12:00 pm | The Lyric Stage Company of Boston | Cost $35 Register Here

Technology and demographics are transforming the world in profound and unstoppable ways. Do you respond with denial or resistance? Does your organization address them as threats or opportunities? This workshop is all about addressing change; to help leaders of professional arts & cultural organizations discover new pathways to audience development.

Matt Lehrman stretches your capacity to anticipate, recognize, and adapt to change via a series of thought exercises that energize organizations to think beyond the constraints & imperatives of today in ways that advance artistic mission, enhance financial stability, and strengthen audience engagement. You’ll discuss, reflect, strategize, dream, plan, and ponder creative ways to harness technological advancement and adapt to demographic shifts.

From this exercise, you’ll leave with:

  • Vivid expectations of the world 5 years from now.
  • An introduction to an ongoing organizational process to nurture strategic options and opportunities.
  • Insights into the evolving nature of business-to-consumer interconnection: Transactions, Relationships, and Communities.
  • A collection of creative ideas to spark more innovative discussions.

Who should attend: Artistic/Managing Directors, Marketing/Communications, Development, Box Office…other interested parties.



Matt Lehrman is the Principal of Audience Avenue LLC, where he brings 30-years of experience in government relations, commercial banking, arts marketing and cultural management to the challenges of Audience Development, Loyalty & Customer Engagement, and Public Involvement.


To request communication access services, contact Vicky George at victoriag (at) artsboston (.) org with your request by Wednesday, May 10.


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